A 120-day performance engagement to build, launch, and deliver a systematic enterprise pipeline across US and EU markets. Two funnels. One mission. 60 qualified calls by Day 120 — or the engagement extends automatically to a full 24-month partnership.
Engagement
120 Days + Extension
Setup Fee
$72,000
Deliverable
60 Qualified Calls
Markets
US + EU
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01 — The Gap
Sensiks Has Product-Market Fit. It Needs a Systematic Pipeline.
60+ units deployed across enterprise customers. Scientific validation. A defined ICP. Proven ROI. The product works. The execution layer — the systematic, repeatable process that turns market opportunity into closed revenue — does not exist yet.
The Problem
Sensiks is leaving revenue on the table.
Without a systematic pipeline, every sale is a one-off. There is no repeatable process. No predictable flow of qualified conversations. No way to scale from 60 units to 3,000 units. The founders are doing outreach manually. The CRM is not configured. LinkedIn is not optimized. There is no reporting, no sequencing, no account strategy. The opportunity exists. The infrastructure does not.
⚡
Enterprise buying cycles are 3–6 months long. Every month without a systematic pipeline is a month of lost pipeline velocity. By the time Sensiks realizes the gap, the market window has narrowed.
02 — The Engine
What Shasta Installs
This is not a strategy engagement. Shasta installs the full execution layer — the account-based pipeline system that converts Sensiks' existing GTM into live enterprise conversations and closed revenue across both the US and EU.
What Sensiks Has
A validated product without a systematic pipeline
60+ units deployed. Scientific validation. A defined ICP. A performance recovery positioning that resonates with enterprise buyers. The strategy and proof exist. The execution layer does not.
What Shasta Installs
The full acquisition and conversion engine
Account discovery and waterfall enrichment. Scored and tiered target lists. Multi-channel outbound sequences. LinkedIn infrastructure for Fred and Bastiaan. CRM, reporting dashboards, and weekly pipeline visibility. Qualified handoffs with full account briefs. A system that runs — not a deck.
Phase 1
Build & Refine
Days 1 – 30
Market test the $8K–$12K offer price point
Refine messaging and enterprise proof points
Build US + EU account lists (150–200 targets each)
Waterfall enrich and validate all contacts
Configure CRM, sequencing tools, reporting
Overhaul LinkedIn profiles — Fred and Bastiaan
Phase 2
Activate & Deliver
Days 31 – 120
Launch LinkedIn + cold email sequences, both funnels
8–12 coordinated touches per account over 4–6 weeks
Weekly pipeline syncs and reporting
Qualified handoffs with full account briefs
Real-time messaging optimization by persona
Deliver 60 qualified calls → trigger extension
Phase 3 — Upon Extension
Scale to $30M
Month 4 – Month 24
Expand to Tier 2 and Tier 3 account lists
Pilot expansion and renewal proposals
Champion support materials per stakeholder
Conversion analysis by persona and vertical
Full playbook documentation for sustained ops
Ongoing funnel optimization toward 3,000 units
04 — Why Shasta
Execution Track Record, Not Just a Framework
Shasta is not a strategy firm that hands over a playbook. We are an operator — we run the system ourselves, using the same stack, the same methodology, and the same infrastructure across our client portfolio.
Operator Model
We run it. You close it.
Shasta's role is to put qualified enterprise buyers in front of Fred and Bastiaan. The founders close. Shasta operates the engine that makes those conversations happen — consistently, systematically, at scale. The methodology, tooling, and playbooks are already proven and running. Day 1 moves fast.
Infrastructure Context
The systems Shasta and GrowthLoop operate to source, enrich, and validate enterprise account data currently cost between $10,000–$15,000 per month and are projected to scale to $50,000–$60,000 per month over the next six months as we expand across clients. This cost is amortized across Shasta's portfolio. Sensiks accesses enterprise-grade data infrastructure at a fraction of what it would cost to build and operate independently.
⚡
Growthloop
The backend IP engine powering Shasta's client-facing pipeline operations — proprietary methodology, playbooks, and system architecture
🏗
Clay
Orchestration, enrichment waterfalls, Claygent-powered personalization at scale
🔍
Apollo
Firmographic data, contact discovery, technographic and funding signals
📧
Prospeo
Email gap-fill and high-confidence address discovery
📞
LeadMagic
Direct dial verification before any sequence activation
Knowledge base, playbook documentation, and client-facing project management
🤖
Anthropic / Claude
AI-powered copy generation, personalization at scale, and research synthesis across accounts
🎬
Higgsfield
AI video generation for personalized outreach assets and campaign content
05 — Partnership Structure & Pricing
The Engagement Structure
A 120-day performance contract with a single binary deliverable. Deliver 30 qualified calls — the partnership extends automatically for 24 months. Two structures, same mission.
Setup Fee — What Gets Built in Days 1–30 · $72,000
US Funnel — Account List Build & Enrichment
Bastiaan den Braber · North American enterprise targets
$15,000
EU Funnel — Account List Build & Enrichment
Fred Schenkelberg · European enterprise targets
$15,000
LinkedIn Professionalization
Fred Schenkelberg + Bastiaan den Braber · $5,000 each
$10,000
CRM & Sequencing Tools
Both funnels · Configuration, deduplication, dashboards
$13,000
Offer Refinement & Market Testing
Price point validation · $8K–$12K range
$3,500
Asset Creation
Sales collateral, persona-specific materials
$3,000
Technology & Integrations
Stack setup, API connections, tooling
$2,500
Project Management & Onboarding
Kickoff, ICP alignment, handoff protocol
$10,000
Total Setup Investment
$72,000
Primary Deliverable — 120 Days
60 Qualified Calls
30 qualified calls in the US funnel (Bastiaan) and 30 in the EU funnel (Fred) — 60 total — delivered within the 120-day initial term. Each call meets full ICP criteria across all five dimensions below.
Projected Sensiks Revenue — First 120 Days
60
Qualified Calls US + EU
12
Projected Sales at 20% Conversion
$180,000
Sensiks Revenue at $15K avg / sale
5–10 sales of 1–10 units each at $10K–$100K per deal. As long as Sensiks is ready to deliver, the pipeline will be there.
Extension Trigger
Automatic at Day 120
If 60 qualified calls are delivered within 120 days — 30 US, 30 EU — the engagement extends automatically to a full 24-month partnership — see detailed options below. No renegotiation. No new paperwork.
Reporting Cadence
Weekly pipeline report delivered every Monday. 30-minute working sync — not a status update, a live session to adjust targeting, review engaged accounts, and prioritize the week ahead. Fred and Bastiaan stay in control without being in the weeds.
What "Qualified" Means — Exactly
1
ICP Match
Verified against firmographic criteria — right company size, industry vertical, physical office presence, and meaningful on-site workforce. No remote-first, no SMB, no exceptions.
2
Decision-Ready Persona
Director-level or above with budget proximity: Workplace Experience, People Ops, CHRO, Occupational Health, or Facilities. Not a gatekeeper — a buyer or a direct path to one.
3
Demonstrated Engagement
Has actively responded to outreach, engaged with content, or accepted a connection with clear intent — not a cold contact, a warm one. Signal over volume, always.
4
Explicit Commitment
Has agreed — in writing — to a conversation specifically about Sensiks' application to their organisation. Not a soft maybe. A confirmed call on the calendar.
5
Fully Briefed Handoff
Fred or Bastiaan receives a complete account brief: company context, engagement history, known stakeholders, objection signals, and recommended opening angle. Walk in prepared, not cold.
The Revenue Opportunity — Why the Numbers Matter
3,000
Projected Units Sold Over 24 Months
$10,000
Per Unit · 1-Year Lease (Minimum)
$30,000,000+
Sensiks Revenue (Year-One Leases, Minimum)
Sensiks Revenue = $30,000,000+ — and that is the floor, not the ceiling. Each 1-year lease that renews compounds the revenue base. Units sold in Year 1 continue generating lease revenue into Year 2 and beyond. The commission structures below are calculated against this projection.
Option A — Recommended
Higher Commitment, Lower Exposure
Larger upfront investment with a flat, predictable commission rate at extension. Full control of your revenue upside at scale. Aligned with Bastiaan den Braber's preference: pay more now, own more later.
*Based on 3,000 units at $10,000/unit over 24-month extension.
Option B — Alternative
Lower Entry, Higher Alignment
Minimal upfront with a higher revenue share that steps down after $1M in commissions received — protecting Sensiks' upside as revenue scales. Maximum early incentive alignment.
*18% until $1M in commissions received, then 9% on all revenue above that threshold.
Why Option A is Recommended
Option A gives Sensiks full ownership of its revenue upside as it scales. At 3,000 units, even a stepped commission becomes a meaningful obligation. Option A's flat 3.33% is predictable, budgetable, and never becomes a structural burden — giving Fred Schenkelberg and Bastiaan den Braber clarity and control at every stage of growth.
When Option B Makes Sense
If capital conservation is the priority in the early months, Option B's lower setup and retainer preserves cash. The 18%→9% step-down provides meaningful scale protection. Best suited if Sensiks wants to minimise upfront outlay while still capping long-term commission exposure.
*
Additional client-side costs required to operate both funnels are kept under $500/month — cold email sending accounts and LinkedIn Sales Navigator license, billed directly to Sensiks and managed by Shasta.
06 — Content & LinkedIn Strategy
Two Profiles. One Voice.
LinkedIn is not just an outreach channel — it is the credibility layer every enterprise prospect checks before accepting a call. The strategy for Fred and Bastiaan is built around their distinct roles, audiences, and sensitivities.
Fred Schenkelberg — Founder
The Content Engine
Fred's profile is the primary content vehicle for Sensiks. As founder, his voice carries authority on the science, the mission, and the market opportunity. Shasta produces and publishes all content under Fred's account — thought leadership, case studies, product updates, enterprise positioning — targeting EU and US enterprise buyers alike.
Profile Treatment
Full overhaul — headline, about, featured, banner, and connection strategy rebuilt for enterprise credibility
Content Cadence
Regular posts managed entirely by Shasta — designed to build authority and generate inbound interest
Primary Audience
EU enterprise buyers + US amplification via Bastiaan reposts
Outreach
EU funnel Sales Navigator outreach originates from Fred's account
Bastiaan den Braber — Head of US Sales
The Amplifier
Bastiaan's profile is handled with care and intentionality. His primary professional identity remains Zambezi — that positioning is preserved and protected. Sensiks is added as a complementary engagement: giving him the enterprise credibility needed for US outreach without disrupting his core professional brand.
Profile Treatment
Additive only — Zambezi stays primary. Sensiks added as a side role that enhances rather than replaces
Content Role
Reposts Fred's content to US audience — no original content required, zero added burden
Primary Audience
US enterprise buyers via Sales Navigator outreach from his account
Strategic Benefit
Zambezi association adds enterprise credibility to every Sensiks outreach — making him more powerful across both businesses
Shasta
Produces Content
→
Fred Schenkelberg
Published + EU Outreach
→
Bastiaan den Braber
Reposts + US Outreach
→
Enterprise Buyers
US + EU Pipeline
07 — Deployment Timeline
Day 1 to Day 120
A structured build-and-launch sequence. The first 30 days are infrastructure — so when outreach fires on Day 31, it fires precisely.
Days 1–30
Build & Refine
Market test offer price point
Finalize messaging framework
Build US + EU account lists
Enrich and validate all contacts
Configure CRM and sequencing
LinkedIn profile overhauls
Set up reporting dashboards
Days 31–60
Outreach Goes Live
Activate Tier 1 accounts
Launch cold email campaigns
First qualified handoffs delivered
Weekly pipeline syncs begin
Real-time messaging optimization
Days 61–90
Pipeline Deepens
Activate Tier 2 accounts
Re-engagement sequences live
Champion support materials deployed
Conversion analysis by persona
90-day performance review
Days 91–120
Hit the Deliverable
30 qualified calls delivered
Best-performing sequences scaled
Tier 3 accounts activated
Extension scope confirmed
Full playbook documented
08 — How We Begin
Three Steps to Day One
From this document to a live pipeline engine.
01
Select a Structure
Review Option A (recommended) and Option B. Confirm which pricing structure aligns with Sensiks' capital position and long-term preference. A working call is available to discuss further before deciding.
02
Working Alignment Call
A 60-minute working session with Fred, Bastiaan, and Shasta to align on ICP priorities, confirm account categories for Month 1, and define the handoff protocol for both funnels.
03
Execute & Launch
Agreement executed. Setup fee processed. Day 1 begins — offer refinement, LinkedIn overhauls, account list builds, and infrastructure configuration launch simultaneously across both funnels.
Shasta
Enterprise Growth Partnership
Systematic pipeline infrastructure for enterprise SaaS founders.